Meeting Minutes & Records

Wednesday 30th November '11

10:20

Today I put my ideas on the blog, I also started my analyses of 3 music videos;; '50 Cent - Candy Shop', 'Christina Aguilera - Candy Man' and 'Lady Marmalade'. In the next meeting I will start to plan how I am going to put my ideas together to create a successful music video as well as starting to prepare my storyboard. 


Tuesday 6th December '11

09:05

Today I am going to plan my storyboard and scenes. I will also start to plan my locations where I am going to do my filming and get feedback from my peers on my ideas for my music video. 


Tuesday 13th December '11
9:55

Today I have created my 'Main Protagonist Analysis' - describing my main character and her role in the music video.


Wednesday 14th December '11
13:10
Today I have created my pitch as well as my moodboard.


Saturday 17th December '11
15:20
 Today I began to create my risk assessments. 


Wednesday 21st December '11
18:35
I completed my storyboard also writing an analysis of what I have included in it.


Tuesday 10th January '12
09:15
I wrote my analysis for my locations as well as emailing my teacher to ask for permission to use the school studio. 


Wednesday 11th January '12

09:15
Today I made a video of me auditioning my main protagonist on why she thinks she would be the right person to star in my music video. During the next few weeks I plan to start filming my music video.


Wednesday 1st February '12

10:20

I created a draft of my digipak and poster and begun to edit my music video. 


Tuesday 7th February '12

12:45

Today I did some filming for my video. 


Thursday 9th February '12

10:20

Today I did some filming for my video.

Saturday 11th February '12

10:20

Today I did some filming for my video.


Tuesday 21st February '12

10:20

Today I took some pictures for my digipak.

Sunday 4th March '12

11:00

Today I did some filming for my video, as well as taking pictures for my digipak and magazine advert.

Tuesday 6th March '12

10:20
Today I edited the pictures I had taken previously using photo editing softwares; including Photoshop.

Friday 9th March '12

13:00
Today I started creating my digipak using a Photoshop software on the MAC computers and I used a ready-made template.

Tuesday 13th March '12

09:50
Today I have started to plan my evaluation - I have begun to plan how I am going to get my feedback.

Ideas of Music Videos

Monica;; 'So Gone'

• Main character;; FEMALE.
• Performative music video;; SOMEONE SINGING TO CAMERA & LIP SYNCING.
• Abstract music video;; IMAGES OF LIPS SINGING.
• Narrative music video;; STORYLINE OF LYRICS - FEMALE SINGING WHAT'S HAPPENING AS WEL AS CLIPS OF MALE WITH ANOTHER WOMAN.
• Female lying on bed singing - IN BEGINNING FEMALE CHARACTER SEEN FIRST - CAMERA GOES FROM DOWN TO UP TO INTRODUCE FEMALE CHARACTER.
• Female character on phone to friend - FRIEND SEEN SEEING MALE WITH WOMAN.
• Female on bed, male in background.
• Bottle of wine and glass seen.
• Abstract lips miming song lyrics.
• Close up of lipstick on shirt.
• Another female character (FRIEND OF MAIN CHARACTER) mimes the rap part of song.
• Phone ringing - FEMALE'S NAME SEEN.

Ashanti;; 'Rain on me'

• Main character;; FEMALE.
• Performative music video;; SOMEONE SINGING TO CAMERA & LIP SYNCING.
• Narrative music video;; STORYLINE OF LYRICS.

Analysis of 3 Music Videos

50 Cent;; 'Candy Shop'

In this music video 50 Cent is seen as dominant, coming out of a flash sporty car. Flash cars are usually seen in hip hop/rap music videos to represent their wealthiness and status. The first shot shows the camera moving upwards from his feet to his face, to show his dominance and importance in the video, this portrays him as big and powerful. The women in the video are wearing seductive, sexually appealing clothing such as lingerie, shorts, vests revealing their stomachs and nurse outfits representing their sexuality and expressing their voyeuristic aspects. The use of the nurse outfit could be seen as fetishistic as nurses can be seen as a caring mother-like figure. Also, the use of this costume could be seen as a sexist aspect, the fact that women are more likely/often nurses, who look after their patients (the woman is looking after 50 Cent). The use of heavy makeup and perfectly styled hair connotes sex appeal. The woman dancing seductively and rolling around on beds around the male music artist shows his dominance over the women. The camera aims to put viewers in a masculine perspective so they see the women as an object to desire rather than women as individuals. 

Christina Aguilera;; 'Candy Man'

Christina Aguilera's music video Candy Man shows her as voyeuristic and explores her sex appeal/sexuality throughout. Christina Aguilera wears bright red lipstick and has bleached blonde hair at one point in the video. This can be linked to the well-known Marilyn Monroe who is extremely known as a sex icon and voyeuristic because of her iconic bleacher hair and red lips and curvaceous body which strongly portrays feminism. Christina Aguilera also wears a short pink dress showing her curvaceous slim body representing her femininity. She also dresses as a pin-up girl often in the music video; pin-up girls were seen as sexually iconic and voyeuristic, in the male's gaze. Christina aims to show this in this music video using tightly fitted clothes to show her body and femininity. The colour pink often connoted femininity and is often referred to as a 'girl's' colour. In the video men are seen getting excited over Christina as she dances. This encourages the audience/viewers of the video to put them self in the perspective of a male viewer conforming with Laura Mulvey's theory of the male gaze. As well as this, her makeup connotes 'beauty'; a fair face with bright red lips. 

Christina Aguilera, Pink, Mya & Lil' Kim;; 'Lady Marmalade'

Another music video which conforms with the theory of the male gaze is 'Lady Marmalade'. This video shows the female music artists in sexually attractive clothing;; corsets and lingerie. The clothing worn is reflected by the background colours used. Red lips are also used to show sex appeal as the colour 'red' connotes danger and romance. They dance sexually, enticing the viewers of the video to see them as sex icons.